With a stunning 48-inch curved 4K display, Ford has unveiled its new in-car operating system, which is based on Android Automotive OS. The goal of this system is to improve modularity and personalisation while providing updates via 5G connectivity. It will compete with tech-forward automakers such as Tesla by emphasising innovation and user experience. Ford stresses the importance of adhering to safety standards despite possible concerns about distraction. The technology debuts in the 2024 Lincoln Nautilus and will expand to more models thereafter.